Thursday, October 11, 2012

Choosing the right domain name for your company

It's a question that we get asked frequently. New businesses start up and these days the very first thing you do is register a domain name. Probably before you've even checked to see if the company name is available.

Over the last couple of years I have seen more and more domain names selling for extraordinary prices.
To give you an idea:

.co.za domain name prices:

  1. finance.co.za - R400 000+
  2. creditreports.co.za - R50 000+
  3. searchengineoptimisation.co.za - R5000+

.com domain name prices:

  1. sex.com - $13 000 000
  2. porn.com - $9 500 000
  3. beer.com - $7 000 000
So why is it that these domain name prices are so high and what is it that makes the domain costs super pricey. Well in the good old days, if you owned the exact search term i.e. finance you eventually with a little bit of SEO and some good solid content on your site would rank 1st for the term "Finance".

It also used to be the case the alot of people, before the introduction of Google used to type exact match terms into their web browers i.e. www.finance.co.za. However with the introduction of Google this became irrelevant and people started using search engines to find what they were looking for.

So companies were paying and still are paying for the "search term" rankings.On the 28th of September 2012 Google released the newest Penguin update. Exact Match Domain update which dropped the exact match domains that did not have enough domain authority or Google authority to rank.

So people who were relying on domain names to give them rankings, have been given a whack on the side of the head and basically fall into the same category as other domain names. See http://searchengineland.com/low-quality-exact-match-domains-are-googles-next-targect-134889

So what does this mean for companies who are deciding what domain name to choose?

Well, we do know that Google's now starting to put alot of emphasis on BIG brands. If you're a brand in Google's eyes, the chances are you'll rank better than a non brand or an exact match domain. For a new .com domain name roughly $15 a year. For a new .co.za domain name R100 a year


The trick is getting Google to think you're a BIG brand. If you can get that right you can rank for anything.
So:
  • Should you be wasting money on exact match domains?
  • Is it worth it these days?
  • Why not register a cool funky name i.e. Google and build a brand online?
Let me know your thoughts?

Monday, October 8, 2012

Five reasons why South African businesses must use SEO


South Africans need to catch on and quickly. The corporates are moving up the online marketing chain and are realising that without online marketing, they're nowhere. Apart from that, more and more international companies are riding the wave of a lack of understanding and funding being put into online marketing by South African businesses.

So why is it essential that South African companies invest in SEO:

SEO is an investment that no business can ignore. If you use search engine optimization correctly, you can make sure that your business gets high rankings on search engines. This attracts new clients, new business and possibly new potential revenue streams for your company.

1: SEO offers access to millions of rands
People use the internet to find business and services.

2: SEO helps you to get new customers
70% of people who buy products in a shop do their research online before they do. Search engine optimization helps you to get these customers.
3: SEO has a high conversion rate
4: SEO helps you to understand your website visitorsUnderstanding your clients is essential. Google Analytics allows for this. Understand trends, movements and patterns of what your website visitors are searching for.
5: SEO is well pricedSEO The good thing about an SEO campaign is that it doesn't stop as soon as you stop paying (AdWords). An SEO campaign that uses best practices will offer lasting results that lead to a steady flow of new customers to your website.
For more information please visit: http://www.trafficfundi.com/