Saturday, June 30, 2012

Choosing the right keywords for your online campaign

When it comes to advertising on Google, choosing the right keywords is one of the most important parts of your online strategy. Whether you are investing in SEO to rank naturally, or using Google Adwords, it is crucial that you target keywords that are going to generate the most business. There is no point getting to the top of Google for keywords that only deliver clicks, and no sales. Should you be No.1 for ‘budget accommodation’ or ‘cheap hotels’?

The key to a successful Google strategy is to find all the possible keywords that people may use to search for your products or services. Many online marketers just choose the golden keywords, such as ‘cheap hotels’, and stop there. While these may be the keywords that get the most traffic, they are also the most competitive and therefore the most expensive too. 

Instead of spending all money on the obvious keywords, spend some time researching all the different variations of words. This can identify some much cheaper and much more valuable opportunities. Often they will cost less and deliver a much better return on your investment. There are lots of tools available to help find these different search terms and although it can take a lot of time to find them, it’s well worth it in the long run.

If you need help with your keyword research, just drop us a line!

Article written by Aaron Kempen @

Friday, June 29, 2012

Social Media, Digital Marketing: Just what you need

Digital marketing through social media and Twitter
Social Media, Digital Marketing: Just what you need So, you not sure what all these boggling terms mean but everyone around you is constantly talking about how Digital Marketing and Social Media helped take their businesses to better places. In our world things are constantly changing and it’s hard to keep up with what’s going on, so let’s catch up!

Twitter is the most recent buzz; it’s used by everyone, including celebs, companies and regular people. Twitter allows you to follow people and get followed, thus allowing you to “Tweet” about your company news, sales and basic information. Tweets are 160 characters long, so you don’t have to type out anything long.

One of the greatest things about Twitter is that it allows you to reach a larger audience and this helps with brand popularity amongst other things. Brand popularity means a greater Return of Investment for your company as more people know that you are out there. The best thing about Twitter and other Social Media sites is that it’s FREE.

A great idea, is to have competitions and give away goodies, people love anything that’s free. Digital competitions are very successful and play a great part in promoting who you are and what our products are about. I absolutely love Social Media sites becomes you can connect to anyone, anywhere at any time. It’s advertising at a click of a mouse. People can also get in touch with you if they have any queries about what you do; this right here creates moral and customer relations.

A key of any business is having a good relationship with your customers. Once your customers are happy your business is a step closer to being successful. To conclude this, Social Media and Digital Marketing are the newest form of marketing. It is very successful and really could help almost any company improve.

A special guest post from Razina Patel @ Trafficfundi.

Thursday, June 28, 2012

Ineffective Practices in Creating Title and Description Tags

Utilizing proper title and description tags is one of SEO’s best practices. This will help websites obtain enough traffic and online presence at the same time.

If your page title failed to attract online users, you will not be able to disseminate what you have in your site, may it be services or products. This will, primarily, leads to a lower web traffic.

As we all know web traffic is very important. It is the amount of data sent and received by visitors that helps sites rank in search engines. This is determined by the number of visitors and the number of pages they visit. So therefore we should not lose even a single online user because this will add up to the search volume that we are targeting.

One of the main problems that cause sites’ ranking to fail is the ineffectiveness of site pages’ titles and descriptions. Here is a list of problems that we commonly encounter when we create title and description tags.

Title and description do not hit the right keywords
·         Remember, title tags and the meta descriptions should include keywords relevant to the content of the web page.

Title and description are not unique and do not compliment the site itself
·         Each page should have a unique title and description that will attract clicks.
·         The description should have a high quality set of sentences that will best describe the page. As I mentioned, these should include the assigned keywords to make it more relevant with the site.

The titles and descriptions are too long, exceeding the maximum ideal number of characters
·         Ideally, search engines allow you to use 60 characters for the title tags while 160 characters for the descriptions.

The words do not catch the searcher’s attention
·         Make title tags appealing to the searcher!
·         Good keywords alone may not be sufficient, you want to get the reader’s attention so they will click on your site using a call-to-action.

The title tag and description tag are so general that they do not specify anymore what the page is all about
·         Make sure that your title and description sentences are related to the page’s content.
·         Make sure what you’re trying to tell to the searchers are the information that they are looking for.

Using these guidelines will surely help boost your site’s ranking. Remember, unique and high quality title tags and description tags can be very effective. It helps a page to get more traffic and higher visibility opportunity to search engines. Keep in mind that traffic and search engine visibility could lead to more sales and profit which is very complimentary with your business goals.

So let’s not take for granted these small parts of our websites. These two might be less of a problem but if these are done correctly, you can be assured of your site’s success. Good luck folks!

 A special thanks to Marc Garcia from Trafficfundi Philippines for this article.

Monday, June 25, 2012

Writing Killer Copy to Attract Attention

Writing killer copy for websites
It is no secret that we all would love everyone to be drawn to a particular website like bees to a honey pot – but there is a lot more to writing interesting and different copy than meets the eye.

First and foremost – you need an eye-popping headline where visitors to your site would not be able to tear their faces away from the intrigue and fascination not only from the staggering headline, but also from the actual copy.

Don’t waffle, don’t be boring and yes – don’t say stuff you know nothing about – so the real and true key is to do your research thoroughly. There is enough on the web and enough in magazines and enough in newspapers to find stuff to write about – and if you are REALLY stuck – go to the library which is a font of information.

When you read books (this helps in general even if you don’t ever write copy – just makes one more interesting and a whole lot more intelligent) then keep a little book with a pen and if something witty or interesting or really well-written pops up – jot it down in your little (could be black) book.

Always remember that copy when written has to be sincere, honest and straight from the heart. If you are in a crummy mood and squeezing out copy, then the public will soon cotton on that you are faking it – oh yes! NEVER underestimate your audience, as they are a lot smarter than you realize. You know what it is like – when you are speaking to someone on the phone and they are reading something on the other side and not really paying attention, you know for sure that they are listening with half an ear. Copy is the same – if you are writing with half a heart and half a soul – everyone is going to know – trust me.

Naturally all copy is not going to grab you. There are those sites that you have to squeeze out ideas and fabulous stuff – I mean how excited can one get over mechanical stuff – not the motor kind but the factory kind, so it is your duty to MAKE it interesting – make it so interesting that customers will be queuing up to buy that product. Perhaps you are not all that excited about it but the other guy might be dying to add it to his collection of gee-gaws.

Never presume you know what it is that tickles the buyer or customer pink! It is always your duty as copy writer to write with a sincere heart and bright smile.