Wednesday, July 18, 2012

Why Are Landing Pages Important?

Creating landing pages allows you to more effectively achieve your goal of converting a higher percentage of your visitors into leads. This is because landing pages make the process of receiving an offer much simpler for your visitors, since they don’t have to navigate your website to find the page they’re looking for.

Sending your visitors to landing pages also eliminates any confusion about what they must do to receive your offer, which keeps them from getting frustrated about not finding the form, or deciding that it’s not worth their time to figure out how to go about the process.

Thus, directing your visitors to a landing page -- the exact page with the offer and the form they must complete to get it -- makes it more likely that they will complete your form and convert into leads. 20 landing page designs get analysed by the GURU's - Unbounce -

Monday, July 9, 2012

Use of images for social media

When you see a great picture – you look at it – eye candy for all of us.

So some simple ways to get the best out of using photos for your social media and how it can help your business are quite simply done by a few easy steps.

Firstly decide what you want out of using photos in your strategy – showing to folks talking in front of a screen depicts work.

Then make sure who the target market is for your photos, who your audience is because you want them to Engage on social media, take more photos and share with you and the But Your PRODUCTS.

Make sure you create a very alluring theme or hook with your photos ie. My photos show someone littering with a McDonalds packet and my hook is our products are so fresh they do not need wasteful packaging!..get the idea.

Now you need to create a story around your picture – there is power in words ask any copywriter.

Even if you are a small business, develop and promote your brand always – remember you want Traffic so why not use a Trafficfundi!!!!

Try protect your photo otherwise everyone will sue it freely.  Try a watermark

Associate relevant text with your images – remember to optimize your work always..  Get to the top!!!  Go ahead, use keyword based file names and alt tags!

Spread the word with your picture in catalogues, directories etc so spread the word often.
Share your photo with Pintinterest, Twiiter, facebook etc
Prospect, prospect and  prospect and invite all your colleagues, friends, enemies to share there photos and stoiries with yours – spread the word be like butter! Use blog, websites and social sharing all te time and promote.
Lastly measure your results there are many tools that will tell you what you are working towards is working or not
Lastly, if your photo is not that great – photoshop it!

Friday, July 6, 2012

The Dreaded “P” Word, the Writing Police are Watching

All writers are afraid of the dreaded “P” word – so what am I referring to here? We are referring to nothing less than the dreaded word plagiarism.

Plagiarism is something that we, as copy writers,  are often tempted to do – after all copying someone else’s copy is dead easy and no-one will find out! Or will they?  Don’t kid yourself. The writing police will soon be onto your game, and you will be caught out super-quick.

But why bother copying someone else’s ideas when your very own could be as good if not better? Have you ever read an article either online or somewhere else where you think to yourself “gee that is so great”? Well, let’s face facts -  we are all individuals and who says that what one has to say, depart or share is not as good if not as interesting as the next person?

Flowery language is one entity, but getting down and dirty and saying what you think, what you feel and what you know could be far better than the person who can write beautifully and descriptively, yet there is little depth to what they have to say?

A pretty girl is fantastic, and if she dresses wonderfully it is even nicer, but if she is a completely vacuous individual and has absolutely nothing at all to say that is deep, interesting or a little funny – well, let’s face it, the admiration stops right there.

Writing copy is identical to the pretty girl. Perhaps the pretty stuff looks good from a distance, but when the reader digs a little deeper, the pretty site and flowery language lacks both interest and depth!

Be sincere and above all else be honest and original. You don’t need to copy anyone else’s stuff to get YOUR own individual point across.  Yes there will always be techno stuff that we need to adhere to when writing technical copy. I mean – could you imagine getting the bits wrong when marketing TV’s, cameras or a line of industrial parts? It is then really important to ensure you stick to the product descriptions to a “T”.

Plagiarism is tempting, but hardly worth the effort. After all there is nothing quite as rewarding as writing copy that is original and interesting. 

Wednesday, July 4, 2012

3 New SEO Ideas for Businesses

Is your Business Ready for the Latest Search Trends?

In layman’s terms, search engine optimization (SEO) is the process by which websites rank in the search engines when users type in a certain keyword. It takes different SEO strategies for “crawlers” to catalog and index your site; and usually, these strategies include quality content and link building. But, this is about to change with the introduction of the latest strategy that has been going on around in the SEO world.

These new innovative SEO strategies combine creative marketing and advertising with SEO and online branding. This approach is a combination of the traditional SEO strategies (i.e. On-site SEO and link building) and modern tactics to grow a company’s online presence. Link building and on-site techniques are not enough anymore to have your site on top of the ranks anymore. By adding these latest trends on the latest search landscape; local SEO, press releases and online reputation management, your brand is in good position as far as Rankings are concerned.

Google + Local SEO 

With the merging of these two services, Google is putting an emphasis of Search importance in to local and social. Meaning, if you are a local business, people should be familiar about your venture and must have experience something about your offline efforts. This will slam businesses who are trying to manipulate search by having  different websites that are not real businesses and built for sear crawlers only.

Google Plus combined with local listings allow businesses get prime exposure on SERPs. These tools also allow users to review and rate services of local businesses around their area to reward companies who are providing best services and slam businesses who are doing poor in servicing their customers.

Online Public Relations

Online public relations means more options for the company which may include online charitable competitions to finding the right material for a press article. This is very vital because it adds creative elements to link building techniques as well as generating good press positioning for the company or website. A good example is creating an online invitation for a fun run whilst promoting a sports-related website or other charitable efforts that a company have.

If you give back to your community or support good causes, good search Karma is on your way. People will talk about your business and will generate more clients for you. 

Article by Marvin Ortiz - Trafficfundi Phillipines