Wednesday, January 25, 2012

Riaad Moosa - SA Comedian taking advantage of Steers ad

Check this - Riaad Moosa is an undercover entrepreneur - talk about chutzpah !
He took full advantage on this latest Steers TV shoot campaign and check what he has done !

The whole idea was to drive viewers to watch their new movie that's launching :)

Friday, January 6, 2012

How to unlink Google ADWORDS from Google Analytics

A question I get asked by clients on a daily basis is "How do I unlink my Google Adwords and Google Analytics Accounts". Well what's great about writing this article is that it means the client can feel safe and secure about not having to give access to his Google Adwords account and can do it himself.

So please feel free to share this link with everyone and anyone who asks you the same question. I would like to state that I have copied this directly from Google's website and not changed any of the content see for more information.

Linking/Unlinking Analytics Accounts and AdWords Accounts

back forward
Before you start, make sure that you're using a Google Account email address that has access to both your Analytics and AdWords accounts, and is an Administrator for both accounts.

If you want to link multiple AdWords accounts to a single Analytics account, log in to Analytics and set the new version of Analytics as your default version:
  1. Log in to Analytics.
  2. Click New Version at the top right of the page.
  3. Click Make this version default.
To link your accounts:
  1. Sign in to your AdWords account at

  2. Click the Tools and Analysis tab, then click Google Analytics.

  3. Click the gear icon at the top right of any Analytics page.

  4. Click the account to which you want to link the AdWords account.

  5. Click the Data Sources tab.

  6. Click the AdWords tab.

  7. Click Link Accounts.

  8. Select the Analytics profiles in which you want the AdWords data to be available.
If you want to link another AdWords account to your Analytics account, repeat the procedure above using that other AdWords account.
Your accounts should now be linked. If you opted to keep auto-tagging turned on, Analytics starts automatically tagging your AdWords links, and you can track the behavior of visitors coming from your AdWords ads.
* You may see a website domain name in the menu in step 5. This is because you chose to name your account after the website URL.

Thursday, January 5, 2012

Start linking out from your site - Become a trusted source

Websites need to become more trustworthy and less reliant of backlinks.
Something that's always been a contentious issue. In fact I've had clients come back to me wanting to sue the living pants off me for adding outbound links to their sites.

Generally the conversation goes a little something like this:

"Why the hell are you adding a link from my restaurant to other restaurants, I'm loosing business and clients".

Think about that statement. I'm pretty sure one of the first rules in business is "Always know your competition and acknowledge that they exist". Why is this so? Well the fact of the matter is that if you acknowledge your competition, know they exist, you can make it work for both you and your competitor.

I add link to my restaurant site, referring people to you for the best Italian restaurant in New York City. You link to me from your website stating that the best Greek restaurant in Manhattan is Pappas Greek style.

Ok I know for you tecchies and SEO guys out there that constitutes a reciprocal link, but I'm just trying to get a point across as to how a outbound link from your site to a competitor can be turned into something postitive.

Along with that, it's  known fact that if you have no links our from your site to other sites, you're not seen as an authority on a topic. Let me explain it this way. There's now way in hell that every little piece of information on your site is purely and 100% yours! You must have learnt about it at Varsity, or read up about it in a book and heard about it on the radio. That means that the information you're putting up was originally from another source, even if it's not entirely 100%.

So by linking out, you're telling people that you know what you're talking about you know your product what you do what service you offer etc... but at the same time you're saying, listen, you need more information on this, I haven't had the time to rewrite it, Take a look at the information here...AND ADD A LINK.

Google and search engines see this as a good thing. It means you're not only providing information on your site, but you're also giving people other resources (provided they are relevant and on topic) to read up on. This makes your site a worthwhile site to visit.