This morning, I logged onto Google.co.za and I noticed that the search results are now highlighted in a BLUE box, giving us a SNAPSHOT of the website as you hover over a Magnifying lens to the right of the search result:
|Google.co.za South Africa, starts displaying organic search listings with a difference.|
Why all the sudden changes and dramatic results updates. I thought that Google Caffeine was going to be this big ban roll out but it looks like it's taking a couple of months to start rolling everything out.
Something that's a little more disturbing is the varying organic search engine optimization results we're getting on "The Web" vs. "Pages from South Africa". A very generic search result for "insurance" will give you a good indication of what I mean:
|Results for "insurance" search on Google.co.za (The Web)|
|Google.co.za search results for "insurance" (pages from South Africa)|